Since Pharrell’s performance at the Oscars, people have speculated a new partnership with Adidas. Now, we can finally put these speculations to rest.
The German sports apparel company has announced that Skateboard P will be designing a new line of sneakers and clothes. Pharrell’s new clothing line will utilize Bionic Yarn, a company that converts recyclable plastic into thread that can be used for making clothes.
“Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn,” Pharrell said.
With Pharrell’s resume, style, and creativity, we’re sure that whatever he’s making with Adidas will be worth the wait.