A lot of things are looking up for Fif lately. He is finally out of his deal with Interscope, headlining HOT97’s SummerJam, and has two projects in the can locked and loaded to launch.
Fifs upcoming project Animal Ambition plays a very vital role in 50’s new age indie approach. Animal Ambition is not here to champion Fif to brighter pastures. It’s here to reintroduce him. To a new model, a new market, a new age. In actuality one could see Animal Ambition as only a mixtape, a appetizer, a test subject, a prelude for the real deal. Street King Immortal.
Off the project alone, 50’s internet presence has boosted remarkably as he makes headlines on blogs and social media almost daily. Many people may not connect to some of the songs being put out, but they’re talking about them. And ultimately that is 50’s secret endgame behind this project. To get his name buzzing, to have the people talking in the streets.
By the time Street King Immortal is released, 50 will have already been well implanted into the minds of millions. This is a excellent marketing strategy that not many people may have picked up on.
But we here at Bend XL do Fif, and we salute. Nobody is expecting 50 to sell out millions once again, but whether you have realized it or not, 50 cent has gained relevancy and footing back in the current music climate right in front of our eyes.
What he will do with this new found relevancy. Only time will tell.